Here's a new campaign from our friends at Eco Loft!
The Eco Loft Campaign has chosen The Visioniare building in lower Manhattan to hold the prestigious series of events. The Eco Loft campaign is a series of pr driven events and media covered initiatives spear headed by lifestyle branding firm TEN82. The Eco Loft Campaign is stated to be a series of events slated to express the progressive ability to "go green" with out losing your luxury lifestyle. The campaign started successfully in LA and is also planned take place in Chicago, Atlanta and Miami in the upcoming months there locations have not yet been released.
The first of the two events is titled Blank Canvas. The event will be held on Earth Day April 22, 2009 in a 23 million dollar penthouse in the scheduled platinum LEED certified building, The Visionaire. The event is being held to exclusively showcase the eco friendly interior design and styling of the "Duval Suite" located on the buildings 25th floor. The event is sponsored in part by Earth Share of New York, The Visionaire, Duval Furniture, NYC Green Car, The Muse Hotel, 360 Vodka, Go Green Displays, and Loft Life Magazine.
The second event Liquid will take place April 30, 2009 and will showcase the importance of clean drinking water in the environment. Hosted by Michelle Obama's stylist and realty host Johnny Wright, guest will experience how living a green lifestyle includes clean drinking water. Special invited guest and celebrities will be ushered through the Eco Loft to experience the wonders of clean water. The event is sponsored by Charity Water, Biota Water, Go Green Display's, Earth Share of New York, The Visionaire, Duval Furniture, NYC Green Car, The Muse Hotel, 360 Vodka, and Loft Life Magazine.
With Duval Group providing the Eco luxury furniture and the Visionaire providing the Eco luxury space, this gave award winning designer Cheryl Eisen the blank canvas to design a progressive Eco friendly home. Art work found throughout the spaces where provided by world-renowned artist Bettina Werner, "The Queen of Salt". Born in Milan, Italy in 1965. The Title "Queen of Salt" refers to her pioneering and revolutionary use of salt in art creating paintings, sculptures and installations with her invention of textured colorized salt technique, developed in the early 1980's. She was the first artist to exclusively utilize salt as an artistic medium and is now approaching her 25th anniversary of creating with salt.
Bettina Werner's artwork has been exhibited in Museums, galleries and public spaces extensively throughout Europe, Russia and the United States, including: the Whitney Museum, the Pushkin Museum in Moscow, the Detroit Institute of Art, Portofino Museum, Italy, Triennale Museum in Milan, Las Vegas Art Museum, Chase Manhattan Bank, the collection of Herbert and Dorothy Vogel , the collection of Martin Margulies of Miami and the collection of Nicos Vernicos of Athens, Greece.
With a new outlook toward going green TEN82 hopes to expose America and the world to a progressive green lifestyle. The Eco Loft campaign hopes to prove that.
